Industry benchmark
What cost per lead, ROAS and conversion rate should you expect in your sector? See the RO market benchmarks and calibrate your expectations before you start.
Frequently asked questions
Where do these numbers come from?
They are indicative ranges based on Romanian market averages, by vertical. They are NOT live data on your competitors — they are benchmarks to calibrate your expectations on cost per lead, ROAS and conversion.
Do my numbers have to be exactly within this range?
Not necessarily. These are mid-point benchmarks. You can be better (strong offer, correct tracking, good execution) or worse. What matters is having a realistic reference point, not unfounded expectations.
How do I find out my real numbers?
Through an analysis of your account and website. At onboarding, askFlo connects your accounts and measures real performance, then compares it with market benchmarks to find where you can grow.
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